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Privacy in E-commerce : Understanding User Trade-offs
| Content Provider | Semantic Scholar |
|---|---|
| Author | Faja, Silvana |
| Abstract | Concern about the privacy of personal information is one of the issues associated with ecommerce. This paper focuses on privacy concerns in the context of online environment, to better understand its nature and identify the trade-offs Internet users are willing to make when disclosing personal information to web sites. The effect that benefits such as compensation and personalization have on privacy concerns are analyzed through a survey of potential users. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://iacis.org/iis/2005/Faja.pdf |
| Alternate Webpage(s) | http://www.iacis.org/iis/2005_iis/PDFs/Faja.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |