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Ethics Statements of Public Relations Firms: What Do They Say?
| Content Provider | Semantic Scholar |
|---|---|
| Author | Ki, Eyun-Jung Kim, Soo-Yeon |
| Copyright Year | 2010 |
| Abstract | This study was designed to examine the prevalence of a code of ethics and to analyze its content among public relations agencies in the United States. Of the 1,562 public relations agencies reviewed, 605 (38.7%) provided an ethical statement. Among the ethical statements provided by these public relations agencies, ‹respect to clients,’ ‹service,’ ‹strategic,’ and ‹results’ were the values most frequently emphasized. On the other hand, ‹balance,’ ‹fairness,’ ‹honor,’ ‹social responsibility,’ and ‹independence’ were the least frequently mentioned in the ethical codes. Also, none of the sampled agencies included any sanctions regarding enforcement of their particular codes of ethics. |
| Starting Page | 223 |
| Ending Page | 236 |
| Page Count | 14 |
| File Format | PDF HTM / HTML |
| DOI | 10.1007/s10551-009-0080-6 |
| Volume Number | 91 |
| Alternate Webpage(s) | http://eyunjungki.people.ua.edu/uploads/6/6/0/1/66018365/2010.ki.kim.jbe.pdf |
| Alternate Webpage(s) | https://doi.org/10.1007/s10551-009-0080-6 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
