NDLI: Reflexões Sobre a Utilização De Ferramentas Do Marketing Em Bibliotecas Da Rede Federal De Educação Profissional, Científica E Tecnológica

Content Provider	Semantic Scholar
Author	Becker, Caroline Da Rosa Ferreira
Copyright Year	2016
Abstract	O artigo reflete sobre a utilizacao de ferramentas do marketing em bibliotecas da Rede Federal de Educacao Profissional, Cientifica e Tecnologica (RFEPCT). O estudo foi feito por meio de uma fundamentacao teorica sobre as bibliotecas da RFEPCT, sobre o marketing em bibliotecas e sobre ferramentas do marketing em bibliotecas. Tem o objetivo de sensibilizar bibliotecarios e gestores sobre a importância da aplicacao de algumas ferramentas do marketing para se oferecer produtos e servicos nas bibliotecas da Rede que realmente atendam e satisfacam as necessidades e os desejos dos usuarios. Analisa quais questoes podem ser levantadas, analisadas e implantadas para se utilizar das ferramentas do marketing para se promover estas bibliotecas. Conclui que o uso das ferramentas do marketing em bibliotecas permite ao bibliotecario identificar as falas, anseios, necessidades e sentimentos “ocultos” dos usuarios em relacao as bibliotecas.
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://periodicos.ufam.edu.br/anaissnbu/article/download/3275/2918
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

Central Library (ISO-9001:2015 Certified)
Indian Institute of Technology Kharagpur
Kharagpur, West Bengal, India | PIN - 721302

See location in the Map
03222 282435
Mail: support@ndl.gov.in

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in