Dimensions of Corporate Social Responsibility in the Hotel Industry: The Case of Meliá Hotels

Content Provider	Semantic Scholar
Author	González-Vázquez, Encarnación Blanco-González, Alicia Escamilla-Solano, Sandra Prado-Román, Camilo
Copyright Year	2018
Abstract	Corporate social responsibility(CSR) has evolved from philanthropic to business strategy. CSR implies acceptance of the benefits it generates in companies where they are implemented such as financial performance, customer satisfaction, or organizational legitimacy. The objective is to test the level of implementation of CSR policies in Melia Hotels International, which is the leader in the Spanish hotel industry. The methodology used is the case study. Strategic plans, CSR reports, web information, and a survey of CSR director of the company have been analysed. The results confirm the concern they have for each interest group, as well as showing a clear commitment to the environment. The managing of its reputation and image is evidenced by its commitment to comply with the principles of the Global Compact and its evolving in Merco corporate reputation ranking. The main conclusion of this chapter has been that Melia Hotels has a correct integration of the policies of CSR in the general strategy of the company. Dimensions of Corporate Social Responsibility in the Hotel Industry: The Case of Meliá Hotels
Starting Page	54
Ending Page	76
Page Count	23
File Format	PDF HTM / HTML
DOI	10.4018/978-1-5225-3551-5.ch003
Alternate Webpage(s)	https://www.igi-global.com/viewtitlesample.aspx?id=197925&ptid=181084&t=dimensions+of+corporate+social+responsibility+in+the+hotel+industry:+the+case+of+meli%C3%A1+hotels
Alternate Webpage(s)	https://doi.org/10.4018/978-1-5225-3551-5.ch003
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article