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Startups' Risk Management in BOP Markets
| Content Provider | Semantic Scholar |
|---|---|
| Author | Leppälä, Maria |
| Copyright Year | 2019 |
| Abstract | Author Maria Leppälä Title Startups' Risk Management in BOP Markets Year 2019 Language English Pages 51 + 3 Name of Supervisor Margit Mannila The purpose of this thesis is to research the phenomenon of BOP from startups' risk management point of view. The thesis was discovering an answer to the research question: ”How do startups minimize risks in the BOP markets?” Mitigation is a risk treatment that controls the risk in the level that is acceptable for the business. This thesis is an exploratory research. The theory material was collected from literature and internet sources to find explanations, models, and rules. The theory part includes three parts: the concept of BOP, startup and risk management. BOP market includes almost 4 billion people that live on less than $2 a day. A startup is a young firm whose aim is to grow fast. A business model that fits for the startup makes it possible to reach that aim. The research was focusing on startups that are operating or have operated in the BOP marketplaces. In the risk management section, the thesis studied general risk management and focused more on risk treatment and responses. Material for the empirical research have been collected by qualitative thematic semi-structured interviews in inquiry form. To the research inquiry answered two startups and one organization. Extra material is collected by existing narrative case research, one from the startup and one from the organization. The results of the empirical research were analyzed by using thematic analyses, and by comparing to the theory part. The themes are the same in the inquiry: risk management and risk treatment. In conclusion, the experience was a significant feature in the BOP marketplaces. A planned risk management strategy has not been considered a priority. For risk treatment, startups have used logical thinking and experience rather than tools and methods to respond to risks. Network, partners and connection to locals were also in a key role when startups are operating in the BOP marketplaces. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://www.theseus.fi/bitstream/handle/10024/261922/Leppala_Maria.pdf?isAllowed=y&sequence=2 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
