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Pengaruh Kemudahan Dan Kepercayaan Terhadap Kepuasan Konsumen Pengguna Jasa Go-jek Di Bandar Lampung
| Content Provider | Semantic Scholar |
|---|---|
| Author | Yusa, Viola De Jl, Ana Risqa |
| Copyright Year | 2018 |
| Abstract | Go-Jek is a transportation company based on e-business applications. The presence of online application-based transport services that use the internet is very influential for the community in all activities quickly and efficiently. Go-Jek has provided some convenience for the consumer. So far, consumers who want to order one must wait for the roadside or walk to the motorbike base. With the application Go-Jek then consumers can message anywhere he was good at home, street and so forth. Consumer confidence in the services provided by Go-Jek will create issues or rumors that circulate quickly, not only in cyberspace but in the real world, and this will make people aware of the existence of mockups. This study aims to determine the level of satisfaction in using services Go-Jek. The population in the study were consumers of service users of Go-Jek with a sample of 100 respondents. Descriptive research method with multiple linear regression analysis tools. Based on the result of research and hypothesis of easiness and trust variable have an effect on to customer satisfaction of service user of Go-Jek in Bandar Lampung. |
| File Format | PDF HTM / HTML |
| Volume Number | 19 |
| Alternate Webpage(s) | http://ejournal.unigamalang.ac.id/index.php/JEM/article/download/261/128 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
