NDLI: Endüstri̇yel Alicilarin Satin Alma Süreci̇nde Yararlandiklari Bi̇lgi̇ Kaynaklari Ve Kobi̇’ler Üzeri̇ne Bi̇r Araştirma

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Endüstri̇yel Alicilarin Satin Alma Süreci̇nde Yararlandiklari Bi̇lgi̇ Kaynaklari Ve Kobi̇’ler Üzeri̇ne Bi̇r Araştirma

Content Provider	Semantic Scholar
Author	Özçelik, Coşkun Akyol, Ayse
Copyright Year	2017
Abstract	Endustriyel sektorde yer alan uretim, perakende ve hizmet alanlarindaki Kobi’ler, alicilarin egilimlerini bilmeli ve stratejilerini bunlara gore olusturmalidirlar. Bunun yaninda alicilarin onlara nasil ulastiklarini bilmeleri, Kobi’lerin reklam ve tutundurma harcamalarini daha dogru yapmalarini saglayacaktir. Calismada arastirmanin amacina uygun olarak aciklayici arastirma yontemi kullanilmistir. Calismayi sinirlayan zaman, para ve is gucu nedeniyle orneklemin kolay ulasilabilir ve uygulama yapilabilir birimlerden secmek icin kolayda ornekleme yontemi kullanilmistir. Toplam 124 isletmeye uygulanan anket formunda W.A. Dempsey’in 1978’de kullandigi, 20 maddeden olusan satici ozellikleri olcegi ve 15 maddeden olusan bilgi kaynaklari olcegi kullanilmistir. Anketler yuz yuze gorusme yolu ile elde edilmistir. Olcekler oncelikle faktor analizinden gecirilmis ve satici ozellikleri olcegi 5, bilgi kaynaklari olcegi de 3 faktore indirgenmistir. Daha sonra bu iki olcek arasindaki iliskinin arastirilmasi icin, ortaya cikan bu faktorler ile kanonik korelasyon analizi uygulanmistir.
Starting Page	167
Ending Page	182
Page Count	16
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://dergipark.gov.tr/download/article-file/336900
Volume Number	19
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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