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Factors influencing Malaysian bank customers to choose Islamic credit cards
| Content Provider | Semantic Scholar |
|---|---|
| Author | Amin, Hanudin |
| Copyright Year | 2013 |
| Abstract | Purpose – The purpose of this paper is to explore factors influencing Malaysian bank customers to choose Islamic credit cards. The bank customers generally aware of Islamic credit card facilities in Islamic banks but factors leading them to choose it are particularly unexplored. Given the importance of Islamic credit cards to Islamic banks, the study is aimed at explaining the effects of attitude, subjective norm and perceived financial cost on the Malaysian bank customers' behavioral intention to choose Islamic credit cards. Design/methodology/approach – Drawing upon the theory of reasoned action (TRA), this study suggests a modified model to examine the acceptance factors of attitude, subjective norm and perceived financial cost within a context of Islamic credit cards. This paper extends partial least squares (PLS) to examine the impacts of these factors on the intention to choose Islamic credit cards. The model is tested using a survey data from 257 respondents. Findings – The results reveal that atti... |
| Starting Page | 245 |
| Ending Page | 263 |
| Page Count | 19 |
| File Format | PDF HTM / HTML |
| DOI | 10.1108/JIMA-02-2012-0013 |
| Volume Number | 4 |
| Alternate Webpage(s) | http://eprints.ums.edu.my/15210/1/Factors_influencing_Malaysian_bank_customers_to_choose_Islamic_credit_cards.pdf |
| Alternate Webpage(s) | https://doi.org/10.1108/JIMA-02-2012-0013 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
