Loading...
Please wait, while we are loading the content...
Similar Documents
Increasing Value of a Tangible Product through Intangible Attributes: Value Co-Creation and Brand Building within Online Communities – Virtual Communities and Value
| Content Provider | Semantic Scholar |
|---|---|
| Author | Johns, Raechel |
| Copyright Year | 2016 |
| Abstract | As researchers seek to understand value co-creation in more detail, it is essential to explore both tangible and intangible products in more depth. This case study provides an understanding of the intangible value created with a tangible product. The Thermomix is a high-end multi-purpose cooking device and through social media, communities of users have increased the value of the device. This article argues that value can be created through the intangible offerings, even when a physical product exists. Increasing Value of a Tangible Product through Intangible Attributes: Value Co-Creation and Brand Building within Online Communities – Virtual Communities and Value |
| Starting Page | 112 |
| Ending Page | 124 |
| Page Count | 13 |
| File Format | PDF HTM / HTML |
| DOI | 10.4018/978-1-5225-0010-0.ch008 |
| Alternate Webpage(s) | https://www.igi-global.com/viewtitlesample.aspx?id=148835&ptid=141942&t=increasing+value+of+a+tangible+product+through+intangible+attributes:+value+co-creation+and+brand+building+within+online+communities+%E2%80%93+virtual+communities+and+value |
| Alternate Webpage(s) | https://doi.org/10.4018/978-1-5225-0010-0.ch008 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
