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Estrategias publicitaria y promocional de las series televisivas: Breaking Bad en los medios de comunicación
| Content Provider | Semantic Scholar |
|---|---|
| Author | Marín, Gloria Jiménez Zambrano, Rodrigo Elías |
| Copyright Year | 2014 |
| Abstract | Such a product capable of being sold, purchased or consumed, the television series employ various advertising strategies and tactics to get audience share. From conventional media promotion to below the line actions, the American AMC series ‘Breaking Bad’ has employed numerous communication tactics to become one of the most popular series in recent television history. |
| Starting Page | 82 |
| Ending Page | 97 |
| Page Count | 16 |
| File Format | PDF HTM / HTML |
| DOI | 10.5565/rev/qp.27 |
| Alternate Webpage(s) | https://idus.us.es/xmlui/bitstream/handle/11441/28998/A6-Estrategias-publicitaria-y-promocional-de-las-series-televisivas-Breaking-Bad-en-los-medios-de-comunicacion.pdf?isAllowed=y&sequence=1 |
| Alternate Webpage(s) | https://www.questionespublicitarias.es/article/download/v19-jimenez-elias/27-pdf-es |
| Alternate Webpage(s) | https://doi.org/10.5565/rev%2Fqp.27 |
| Volume Number | 19 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |