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Exploring Relationships between Product Aesthetics , Typicality and Preference
| Content Provider | Semantic Scholar |
|---|---|
| Author | Hung, Wei-Ken Chen, Lin-Lin |
| Copyright Year | 2009 |
| Abstract | In this research, we examined the joint influence of product aesthetics and typicality on preference responses by using the chair as the example product. We selected 88 chairs covering a wide range of forms as the stimuli, and used 3 sets of bipolar adjectives “beautiful-ugly” (operative on product aesthetics), “typical-unique” (operative on typicality), and “like-dislike” (operative on preference) to cond uct an semantic d ifferential su rvey. Sixty sub jects participated in th e stud y, of which 30 subjects are with design background, and 30 are without design background. The results confirm that the relationship between preference and aesthetics is a linearly increasing function, where the m ost preferred chai rs are th ose with h igh lev el of aesth etics; and th at the relationship between preference and typicality is an inverted-U function, where the most preferred chairs are t hose with a m oderate lev el of typ icality. In add ition, we found th at th e ran ges of aesthetics-preference sco res realized by stimuli d epend on th eir typ icality sco res. C hairs with medium-level of typ icality sco res correspon d t o h igher scores in aest hetics and preferen ce; whereas highly typ ical o r novel ch airs n ear th e t wo ex tremes o n typ icality co rrespond to lower scores in aesth etics and preference. These find ings i ndicate th at t ypicality, aest hetics an d preference may form a crescent moon shaped, inclined surface in three dimensions. We also found that t he t wo groups o f s ubjects resp onded differently to th e stim uli. Although t he relatio nship between preferen ce and typ icality ex hibits an inv erted-U fun ction for bo th g roups, participants with d esign back ground are more am icable to wards novel d esigns, th an t hose without d esign background. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://www.iasdr2009.or.kr/Papers/Orally%20Presented%20Papers/Aesthetics/Exploring%20Relationships%20between%20Product%20Aesthetics,%20Typicality%20and%20Preference.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
