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Behavioural Intention to Purchase Counterfeit Products among Malaysian Consumers : to What Extent Attitude and Social Influence Play a Significant Role ? 1
| Content Provider | Semantic Scholar |
|---|---|
| Author | Muhammad, Azli Ghani, Abdullah |
| Copyright Year | 2016 |
| Abstract | Counterfeits product is common in certain countries especially the developing countries. Counterfeits product is a lame issues from a long time ago that are never resolved. There are a lot of studies done to find out the reasons why people purchase counterfeits product. Researchers also come out with a lot of solutions to defend the original products from being imitated. However, there is no best solution other than a strict and standard law enforcement to be practiced all around the world. This paper sets out to examine how attitude and social influences influence Malaysian consumers' behavioral intention to purchase counterfeit products. A mall intercept survey involving 393 respondents was conducted in major shopping malls in Kuala Lumpur, Malaysia. A self-administered questionnaire was designed using established scales. A variety of statistical techniques were used to analyze the data. Analyses conducted shown that attitude and social influences have positive influences on the behavioral intention to purchase counterfeit products. The findings are limited to Malaysian consumers in Kuala Lumpur and cannot be generalized across the whole of Malaysia or other international markets. The research provides an understanding of Malaysian consumers' behavioral intention to purchase counterfeit products. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://ijcar.net/assets/pdf/Vol3-No4-April2016/02.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
