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The Effects of Physiological Arousal on Information Processing and Persuasion
| Content Provider | Semantic Scholar |
|---|---|
| Author | Sanbonmatsu, David M. Kardes, Frank R. |
| Copyright Year | 1988 |
| Abstract | The effects of physiological arousal on persuasion are investigated. An exercise task was used to manipulate physiological arousal, and systolic blood pressure readings were taken to assess the effectiveness of this manipulation. The results indicate that endorser status (celebrity or noncelebrity) has a stronger influence on brand attitudes under high than under moderate levels of physiological arousal, whereas argument strength has a greater impact under moderate than under high arousal levels. The results are consistent with the Elaboration Likelihood Model of persuasion. |
| Starting Page | 379 |
| Ending Page | 385 |
| Page Count | 7 |
| File Format | PDF HTM / HTML |
| DOI | 10.1086/209175 |
| Volume Number | 15 |
| Alternate Webpage(s) | http://www.sba.oakland.edu/Faculty/kim/2009/elm%20and%20arousal.pdf |
| Alternate Webpage(s) | https://doi.org/10.1086/209175 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
