Loading...
Please wait, while we are loading the content...
Similar Documents
Media Multitasking and geographical affiliation:: an exploratory study
| Content Provider | Semantic Scholar |
|---|---|
| Author | Barbosa, Cláudia Maria Pedro, Luís |
| Copyright Year | 2020 |
| Abstract | espanolLa multitarea, especialmente con los medios de comunicacion, se ha convertido en una parte omnipresente de nuestro cotidiano, cada vez mas promovida por desarrollos tecnologicos en equipos personales en constante desarrollo. La multitarea con los medios de comunicacion se ha estudiado sistematicamente desde una perspectiva de genero y de edad, para responder a la pregunta de quien realiza mas multitareas: hombres o mujeres, adultos o personas mas jovenes. Sin embargo, hay menos estudios sobre como el origen, los antecedentes culturales o geograficos pueden afectar la tendencia a la multitarea con medios. Este estudio intentara analizar un posible vinculo entre la afiliacion geografica, el uso de los medios y la tendencia a realizar multiples tareas de un grupo de 36 investigadores de diferentes nacionalidades. Se han registrado diferencias en el uso de varios medios y valores de uso globales, con Europa presentando el uso de medios mas bajo, menos de la mitad de los valores del grupo latino-americano. Los SMS son los medios menos frecuentes, y las aplicaciones informaticas y la navegacion web los mas comunes. El grupo europeo presenta los valores mas bajos de multitarea, mientras que el grupo de Africa Occidental registra el indice mas alto. EnglishMultitasking, especially involving media, has become a constant in our daily lives, increasingly promoted by technological developments on ever-developing personal equipment. Media multitasking has frequently been studied from the perspectives of both gender and age, so as to determine who multitasks more or better: men or women, adults or younger people. There are, however, fewer studies on how origin, cultural or geographical background can affect the tendency to media multitask. This paper will attempt to analyse a possible link between geographical affiliation, media use and the tendency to multitask of a group of 36 researchers of different nationalities, working in the same research institute. Differences in the use of several media and global media-use values have been recorded, with Europe presenting the lowest media use - less than half of the values of the highest cluster (Latin America). SMS is the least prevalent media, with Computer-based applications and web-surfing constituting the most prevalent media in most clusters. The European cluster also presents the lowest multitasking values, while the West African cluster registers the highest index. |
| Starting Page | 145 |
| Ending Page | 154 |
| Page Count | 10 |
| File Format | PDF HTM / HTML |
| DOI | 10.14198/medcom2020.11.1.23 |
| Alternate Webpage(s) | https://rua.ua.es/dspace/bitstream/10045/100477/1/ReMedCom_11_01_12.pdf |
| Alternate Webpage(s) | https://doi.org/10.14198/medcom2020.11.1.23 |
| Volume Number | 11 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
