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The Change of Nation Branding on China through Beijing Olympic Games
| Content Provider | Semantic Scholar |
|---|---|
| Author | Chung, Sun Ah |
| Copyright Year | 2010 |
| Abstract | This paper presents approaches to enhancing China`s national brandthrough Beijing Olympic Games. There are lots of functions such as social, political, economical, and cultural. This paper deals with China`s changing progress using media and national branding via survey`s outcomes. The result implications can be drawn about these findings at the theoretical and critical levels. Regarding the role of agenda-setting and framing, the outcome showed that media reports on China. It is absolutely conceivable that the spectacle itself has had some short-term positive effect that influenced as soon as new incidents and events came to occupy the respondents` attention all over the world. Centralized control of media representations is extremely useful to achieve. The Beijing Games were assigned that they may tried to change the national image or to make the national brand, they have certainly been successful in winning the media and popular belief over to the claim that hosting the Games will have a transforming impactclearly. That was the successful changing of national image. |
| Starting Page | 85 |
| Ending Page | 100 |
| Page Count | 16 |
| File Format | PDF HTM / HTML |
| Volume Number | 4 |
| Alternate Webpage(s) | http://210.101.116.28/W_files/kiss2/03609538_pv.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
