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Construing Ideational Meaning in Electronics Devices Advertisements in Jawa
| Content Provider | Semantic Scholar |
|---|---|
| Author | Ningsih, Erna Fitria Tallapessy, Albert Setiarini, Riskia |
| Copyright Year | 2014 |
| Abstract | This research deals with multimodal discourse analysis. The data were collected from printed advertisements of Jawa Pos newspaper. Generic Structure Potential of printed advertisement (GSP) proposed by Cheong (2004) and Halliday's (1994) transitivity were applied. Cheong's framework is applied to reveal the elements of visual and linguistic elements, meanwhile Halliday's transitivity is used to know the processes. Thereby, this research discovers the relationship between image and text in one context . The result shows that visual elements in the printed advertisements are Lead, Emblem, and Display. Lead consists of Locus of Attention (LoA) and Complements to the Locus of Attention (Comp. LoA). Meanwhile, the linguistic elements are Announcement, Emblem, Enhancer, Tag, and Call-and-Visit Information. Finally, it is found that there is interconnectedness between the visual and linguistic elements in the printed advertisement. It causes high Contextualization Propensity (CP), narrow Interpretative Space (IS), and also small Semantic Effervescence (SE). |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://media.neliti.com/media/publications/193032-EN-construing-ideational-meaning-in-electro.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |