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Protección de Brasil en marca de servicios de contabilidad empresas: una visión basada en datos INPI
| Content Provider | Semantic Scholar |
|---|---|
| Author | Castro, María José Romero Tapajos, Sidney Rodrigues Santos, João Antônio Belmino Dos |
| Copyright Year | 2017 |
| Abstract | The brand of a product or service is considered one of the most important elements of the company's acceptance to the public, as it defines the characteristics of the company and how consumers see it in the market. For accounting services firms (accounting offices) the brand identifies the professional "accountant" responsible for accounting services. The present research aimed to verify with the National Institute of Industrial Property (INPI) the situation of trademark registrations related to accounting (accounting firms), noting also the characteristics of the presentation of the brand, among others. The results show that, for the analyzed period (2012 to 2016), there were 984 trademark registrations made by accounting professionals, of which 77.13% is owned by a legal entity, and, of the total number of records analyzed, 816, Corresponding to 82.93% of the applications are listed as the Mixed Mark type and that the term "accounting" prevails in the name of the Trademarks. |
| Starting Page | 522 |
| Ending Page | 540 |
| Page Count | 19 |
| File Format | PDF HTM / HTML |
| Volume Number | 21 |
| Alternate Webpage(s) | http://www.revistarazonypalabra.org/index.php/ryp/article/download/899/pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
