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What's the buzz about content strategy?
| Content Provider | Semantic Scholar |
|---|---|
| Author | Bailie, Rahel Anne |
| Copyright Year | 2011 |
| Abstract | Rahel Anne Bailie is a content strategy evangelist and a frequent presenter and workshop leader on the topic. She operates Intentional Design (http://intentionaldesign.ca), a Vancouver, BC, consultancy, where she provides content strategies for organizations that want to get the most business impact from their content assets. She can be reached at rabailieintentionaldesignca. A story that drives home the place of content strategy in the field of user experience is about my mother. When my mother was diagnosed with cancer, I, being the eldest child, went into research mode. I scoured the web for any information I could find about uterine cancer so that I could be informed and offer some support, if not help, around her treatment. I would do a Google search, then head for the information about symptoms, treatments and survival rates. There is a lot of information out there, and a lot of conflicting information, so I went to a lot of websites. Sometimes, I found the information I was looking for, and other times I didn't. When I found what I was looking for, I was relieved. But when I couldn't find the information, I didn't stop to marvel about the taxonomy or navigation, or the color palette or experience, or the affordance on the buttons. What I noticed is that I had just wasted time looking on a site that was missing the information I had hoped to find. It's not that I didn't appreciate the navigation and colors and affordance and all the other good things that make up a smooth user experience. It's that the beauty of the hunt is negated if the treasure is lacking or missing. This is an all-too-common occurrence, the good-scent, bad-content user experience. Many theories have arisen about why this has become a recurring theme in the web world. The most plausible one is a variation on Alan Cooper's The Inmates Are Running the Asylum [1]. The developers of software and, later, web applications drove the projects and had the power to determine the user experience. The focus was on technological possibilities, and the interface was an engineer's view into their world. They wanted to code, not plan, and transmuted their mental model, whatever it might be, by developing code. Cooper [2] championed the value of investing in the user experience, and we saw the shift to emphasizing user-centered design, whether that morphed into user experience [3], experience … |
| Starting Page | 19 |
| Ending Page | 22 |
| Page Count | 4 |
| File Format | PDF HTM / HTML |
| DOI | 10.1002/bult.2011.1720370207 |
| Alternate Webpage(s) | http://www.asis.org/Bulletin/Dec-10/DecJan11_Bailie.pdf |
| Alternate Webpage(s) | https://doi.org/10.1002/bult.2011.1720370207 |
| Volume Number | 37 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
