NDLI: Factors That Determine Adoption of Strategic Planning by Small and Medium Sized Manufacturing Enterprises in Kenya

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Factors That Determine Adoption of Strategic Planning by Small and Medium Sized Manufacturing Enterprises in Kenya

Content Provider	Semantic Scholar
Author	Muiruri, Francis K. Bwisa, Henry M. Muturi, Willy Kihoro, John M. Muiruri, ©. Bwisa Muturi
Copyright Year	2019
Abstract	1, 2 ,3 College of Human Resource Development, Jomo Kenyatta University of Agriculture and Technology, Kenya 4 Directorate of Computing and ELearning, Cooperative University College of Kenya Abstract: Globally, the business world has of late experienced fast and monumental environmental changes as a result of the fast evolving Political, Economic, Socialcultural, Technological and Legal (PESTEL) aspects. To survive in the highly competitive business environment, many firms constantly improve their performance through laying long term strategies. One common long term strategy adopted by many firms globally is strategic planning. The study aimed at establishing the factors that determine adoption of strategic planning by small and medium sized manufacturing enterprises in Kenya. The target population was the 260 SMEs that had been in operation for a minimum of three years. The sample for the study comprised 135 SMEs. Data was collected by use of questionnaires and analyzed by SPSS and Microsoft Excel software. The main sampling technique adopted was stratified random sampling method. The study used two types of research designs mainly exploratory and descriptive survey designs. The research found that adoption of strategic planning tool was determined by a variety of factors as outlined in the text.
File Format	PDF HTM / HTML
Alternate Webpage(s)	https://www.ijssit.com/main/wp-content/uploads/2019/10/Factors-That-Determine-Adoption-Of-Strategic-Planning-By-Small-And-Medium-Sized-Manufacturing-Enterprises-In-Kenya.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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