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Emerging Private Labels and its Attributes: A comparative Study between Private Label Brand and Manufacturer Brand
| Content Provider | Semantic Scholar |
|---|---|
| Author | Punia, Kirti |
| Copyright Year | 2018 |
| Abstract | Organized retailing is a very good step to take makes our economy strong. After liberalization, organized retailing is on boom. In today’s competitive environment, every retailer should be aware of changes occurs in their surroundings to compete with their competition. Retailers have to maintain their customer loyalty, so as to stick with their brand whether it is private label or manufacturer brand. But today private labels or store brands are more preferable than the manufacturer or national brand. Today’s youth is more attracted towards these brands as these brands compatible with them in every manner. When it comes to their purchase decision they don’t have any plans but go for shopping to pick those apparels which are more comfortable to them as per price, style, quality etc. All these factors plays role in their loyalty towards any brand and these requirements are easily fulfill by the private labels. Different ratings and rankings are given by the youth for their brands which makes the different retailers most preferable and it is easy for retailers as well which helps them in taking their brand in more demand. |
| Starting Page | 17 |
| Ending Page | 26 |
| Page Count | 10 |
| File Format | PDF HTM / HTML |
| DOI | 10.22214/ijraset.2018.3003 |
| Volume Number | 6 |
| Alternate Webpage(s) | https://www.ijraset.com/fileserve.php?FID=13535 |
| Alternate Webpage(s) | https://doi.org/10.22214/ijraset.2018.3003 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
