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Strangers or Kin? Exploring Marketing's Relationship to Design Ethnography and New Product Development
| Content Provider | Scilit |
|---|---|
| Author | Wilner, Sarah Js |
| Copyright Year | 2008 |
| Description | Journal: Ethnographic Praxis in Industry Conference Proceedings |
| Ending Page | 301 |
| Starting Page | 286 |
| ISSN | 2573508X |
| e-ISSN | 15598918 |
| DOI | 10.1111/j.1559-8918.2008.tb00113.x |
| Journal | Ethnographic Praxis in Industry Conference Proceedings |
| Issue Number | 1 |
| Volume Number | 2008 |
| Language | English |
| Publisher | Wiley-Blackwell |
| Publisher Date | 2008-11-01 |
| Access Restriction | Open |
| Subject Keyword | Journal: Ethnographic Praxis in Industry Conference Proceedings Marketing's Relationship Design Ethnography Corporate Ethnographers New Product Development |
| Content Type | Text |
| Resource Type | Article |