NDLI: Advertising for Attention in a Consumer Search Model

Content Provider	Scilit
Author	Haan, Marco A. Gonzalez, J. L. Moraga
Copyright Year	2011
Description	Journal: THE ECONOMIC JOURNAL
Ending Page	579
Starting Page	552
ISSN	2573508X
e-ISSN	14680297
DOI	10.1111/j.1468-0297.2011.02423.x
Journal	THE ECONOMIC JOURNAL
Issue Number	552
Volume Number	121
Language	English
Publisher	Wiley-Blackwell
Publisher Date	2011-05-01
Access Restriction	Open
Subject Keyword	Journal: THE ECONOMIC JOURNAL Consumer Surplus Consumer Search Search Model Search Costs Advertising Cost
Content Type	Text
Resource Type	Article
Subject	Economics and Econometrics

Central Library (ISO-9001:2015 Certified)
Indian Institute of Technology Kharagpur
Kharagpur, West Bengal, India | PIN - 721302

See location in the Map
03222 282435
Mail: support@ndl.gov.in

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

Advertising for Attention in a Consumer Search Model