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The Role of Value-Informed Pricing in Market-Oriented Product Innovation Management*
| Content Provider | Scilit |
|---|---|
| Author | Ingenbleek, Paul T. M. Frambach, Ruud T. Verhallen, Theo M. M. |
| Copyright Year | 2010 |
| Description | Journal: Journal of Product Innovation Management |
| Related Links | http://onlinelibrary.wiley.com/doi/10.1111/j.1540-5885.2010.00769.x/pdf |
| Ending Page | 1046 |
| Page Count | 15 |
| Starting Page | 1032 |
| ISSN | 07376782 |
| e-ISSN | 15405885 |
| DOI | 10.1111/j.1540-5885.2010.00769.x |
| Journal | Journal of Product Innovation Management |
| Issue Number | 7 |
| Volume Number | 27 |
| Language | English |
| Publisher | Wiley-Blackwell |
| Publisher Date | 2010-10-15 |
| Access Restriction | Open |
| Subject Keyword | Journal: Journal of Product Innovation Management Informed Pricing Product Performance Innovation Management Market Orientation New Product Development Role of Value |
| Content Type | Text |
| Resource Type | Article |
| Subject | Strategy and Management Management of Technology and Innovation Engineering |