NDLI: Positive Brand Extension Trial and Choice of Parent Brand

Content Provider	Scilit
Author	Lantos, Geoffrey P.
Copyright Year	2005
Description	Journal: Journal of Product Innovation Management
Related Links	http://onlinelibrary.wiley.com/doi/10.1111/j.1540-5885.2005.00149.x/pdf
Ending Page	537
Page Count	3
Starting Page	535
ISSN	07376782
e-ISSN	15405885
DOI	10.1111/j.1540-5885.2005.00149.x
Journal	Journal of Product Innovation Management
Issue Number	6
Volume Number	22
Language	English
Publisher	Wiley-Blackwell
Publisher Date	2005-11-01
Access Restriction	Open
Subject Keyword	Journal: Journal of Product Innovation Management Evolutionary Biology Brand Extension
Content Type	Text
Resource Type	Article
Subject	Strategy and Management Management of Technology and Innovation Engineering

Central Library (ISO-9001:2015 Certified)
Indian Institute of Technology Kharagpur
Kharagpur, West Bengal, India | PIN - 721302

See location in the Map
03222 282435
Mail: support@ndl.gov.in

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

Positive Brand Extension Trial and Choice of Parent Brand