NDLI: Improving Marketing's Contribution to New Product Development

Content Provider	Scilit
Author	Drechsler, Wenzel Natter, Martin Leeflang, Peter S. H.
Copyright Year	2012
Description	Journal: Journal of Product Innovation Management
Related Links	http://onlinelibrary.wiley.com/doi/10.1111/j.1540-5885.2012.01010.x/pdf
Ending Page	315
Page Count	18
Starting Page	298
ISSN	07376782
e-ISSN	15405885
DOI	10.1111/j.1540-5885.2012.01010.x
Journal	Journal of Product Innovation Management
Issue Number	2
Volume Number	30
Language	English
Publisher	Wiley-Blackwell
Publisher Date	2012-11-20
Access Restriction	Open
Subject Keyword	Journal: Journal of Product Innovation Management Business and Management Applied Ethics Firm Performance Innovation Performance Marketing Capabilities Marketing Department
Content Type	Text
Resource Type	Article
Subject	Strategy and Management Management of Technology and Innovation Engineering

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4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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Improving Marketing's Contribution to New Product Development