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Informational Content of American and Japanese Television Commercials
| Content Provider | Scilit |
|---|---|
| Author | Ramaprasad, Jyotika Hasegawa, Kazumi |
| Copyright Year | 1992 |
| Related Links | http://jmq.sagepub.com/content/69/3/612.full.pdf |
| Ending Page | 622 |
| Page Count | 11 |
| Starting Page | 612 |
| ISSN | 00225533 |
| DOI | 10.1177/107769909206900309 |
| Journal | Journalism Quarterly |
| Issue Number | 3 |
| Volume Number | 69 |
| Language | English |
| Publisher | SAGE Publications |
| Publisher Date | 1992-09-01 |
| Access Restriction | Open |
| Subject Keyword | Journal: Journalism Quarterly Communication Film, Radio and Television Information Content |
| Content Type | Text |
| Resource Type | Article |