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Keys to success in Social Media Marketing (SMM) – Prospects for the German airline industry
| Content Provider | Scilit |
|---|---|
| Author | Knoblich, Stephan Martin, Andrew Nash, Robert Stansbie, Paul |
| Copyright Year | 2016 |
| Related Links | https://core.ac.uk/download/pdf/76984399.pdf |
| Ending Page | 164 |
| Page Count | 18 |
| Starting Page | 147 |
| ISSN | 14673584 |
| e-ISSN | 17429692 |
| DOI | 10.1177/1467358415610415 |
| Journal | Tourism and Hospitality Research |
| Issue Number | 2 |
| Volume Number | 17 |
| Language | English |
| Publisher | SAGE Publications |
| Publisher Date | 2017-04-01 |
| Access Restriction | Open |
| Subject Keyword | Journal: Tourism and Hospitality Research Tourism, Leisure, Sport and Hospitality Transportation Social Media Media Marketing New Marketing German Airline |
| Content Type | Text |
| Resource Type | Article |
| Subject | Geography, Planning and Development Tourism, Leisure and Hospitality Management |