NDLI: An Empirical Investigation on the Impact of Marketing Communication Expenditure on Firms’ Profitability: Evidence from India

Content Provider	Scilit
Author	Banerjee, Neelotpaul Siddhanta, Somroop
Copyright Year	2015
Related Links	http://gbr.sagepub.com/content/16/4/609.full.pdf
Ending Page	622
Page Count	14
Starting Page	609
ISSN	09721509
e-ISSN	09730664
DOI	10.1177/0972150915581105
Journal	Global Business Review
Issue Number	4
Volume Number	16
Language	English
Publisher	SAGE Publications
Publisher Date	2015-07-23
Access Restriction	Open
Subject Keyword	Journal: Global Business Review Applied Ethics Co-integration Forecast Error Variance Decomposition Impulse Response Function Integrated Marketing Communications Vector Error Correction
Content Type	Text
Resource Type	Article
Subject	Business and International Management

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Indian Institute of Technology Kharagpur
Kharagpur, West Bengal, India | PIN - 721302

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Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

An Empirical Investigation on the Impact of Marketing Communication Expenditure on Firms’ Profitability: Evidence from India