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Meeting the Challenges to Undergraduate Marketing Education
| Content Provider | Scilit |
|---|---|
| Author | Lamont, Lawrence M. Friedman, Ken |
| Copyright Year | 1997 |
| Related Links | http://jmd.sagepub.com/content/19/3/17.full.pdf |
| Ending Page | 30 |
| Page Count | 14 |
| Starting Page | 17 |
| ISSN | 02734753 |
| e-ISSN | 15526550 |
| DOI | 10.1177/027347539701900303 |
| Journal | Journal of Marketing Education |
| Issue Number | 3 |
| Volume Number | 19 |
| Language | English |
| Publisher | SAGE Publications |
| Publisher Date | 1997-12-01 |
| Access Restriction | Open |
| Subject Keyword | Journal: Journal of Marketing Education Business and Management Teaching Methods |
| Content Type | Text |
| Resource Type | Article |
| Subject | Education Marketing |