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Marketing of Innovative New Products in Emerging Markets: A Trust Based Framework
| Content Provider | Scilit |
|---|---|
| Author | Mukherjee, Jaydeep |
| Copyright Year | 2013 |
| Related Links | http://met.sagepub.com/content/12/1/8.full.pdf |
| ISSN | 09726225 |
| e-ISSN | 23489324 |
| DOI | 10.1177/0972622520130103 |
| Journal | Metamorphosis: A Journal of Management Research |
| Issue Number | 1 |
| Volume Number | 12 |
| Language | English |
| Publisher | SAGE Publications |
| Publisher Date | 2013-01-01 |
| Access Restriction | Open |
| Subject Keyword | Journal: Metamorphosis: A Journal of Management Research Applied Ethics Decision Making Adoption Decision Emerging Markets Innovative New |
| Content Type | Text |
| Resource Type | Article |