NDLI: Content analysis of efficacy descriptions on branded pharmaceutical websites

Content Provider	Scilit
Author	Davis, Joel J.
Copyright Year	2012
Related Links	http://mmj.sagepub.com/content/12/4/211.full.pdf
Ending Page	220
Page Count	10
Starting Page	211
ISSN	17457904
e-ISSN	17457912
DOI	10.1177/1745790412465425
Journal	Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing
Issue Number	4
Volume Number	12
Language	English
Publisher	SAGE Publications
Publisher Date	2012-11-01
Access Restriction	Open
Subject Keyword	Journal: Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing Content Analysis Efficacy Descriptions Communication of Risk Branded Pharmaceutical Websites Fair Balance
Content Type	Text
Resource Type	Article
Subject	2700/2701 Strategy and Management 3000/3001 Marketing

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Content analysis of efficacy descriptions on branded pharmaceutical websites