NDLI: Destination Branding Case Study: Tracking Brand Equity for an Emerging Destination Between 2003 and 2007

Content Provider	Scilit
Author	Pike, Steven
Copyright Year	2009
Related Links	https://core.ac.uk/download/pdf/10895520.pdf
Ending Page	139
Page Count	16
Starting Page	124
ISSN	10963480
e-ISSN	15577554
DOI	10.1177/1096348009349820
Journal	Journal of Hospitality & Tourism Research
Issue Number	1
Volume Number	34
Language	English
Publisher	SAGE Publications
Publisher Date	2009-10-13
Access Restriction	Open
Subject Keyword	Journal: Journal of Hospitality & Tourism Research Tourism, Leisure, Sport and Hospitality Differentiation Destination Brand Brand Effectiveness
Content Type	Text
Resource Type	Article
Subject	Education Tourism, Leisure and Hospitality Management

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Destination Branding Case Study: Tracking Brand Equity for an Emerging Destination Between 2003 and 2007