NDLI: Using a 360° view of customers for segmentation

Content Provider	Scilit
Author	Khandelwal, Sushant Mathias, Ashwin
Copyright Year	2011
Related Links	http://mmj.sagepub.com/content/11/3/215.full.pdf
Ending Page	220
Page Count	6
Starting Page	215
ISSN	17457904
e-ISSN	17457912
DOI	10.1177/1745790411408853
Journal	Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing
Issue Number	3
Volume Number	11
Language	English
Publisher	SAGE Publications
Publisher Date	2011-07-07
Access Restriction	Open
Subject Keyword	Journal: Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing Business and Management Urban and Regional Planning Sales and Marketing Sales and Profitability View of Customers Customers for Segmentation
Content Type	Text
Resource Type	Article
Subject	2700/2701 Strategy and Management 3000/3001 Marketing

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

Using a 360° view of customers for segmentation