NDLI: Situated bottom of the pyramid markets and the multinational corporation

Content Provider	Scilit
Author	Faulconbridge, James R.
Copyright Year	2013
Related Links	https://eprints.lancs.ac.uk/id/eprint/66746/1/Situated_BOP_markets_and_the_multinational_corporation.pdf https://core.ac.uk/download/pdf/17028094.pdf
Ending Page	396
Page Count	4
Starting Page	393
ISSN	14705931
e-ISSN	1741301X
DOI	10.1177/1470593113489192
Journal	Marketing Theory
Issue Number	3
Volume Number	13
Language	English
Publisher	SAGE Publications
Publisher Date	2013-09-01
Access Restriction	Open
Subject Keyword	Journal: Marketing Theory Business and Management Bottom of Pyramid Multinationals Globalisation
Content Type	Text
Resource Type	Article
Subject	Marketing

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Situated bottom of the pyramid markets and the multinational corporation