NDLI: The Field behind the Screen: Using Netnography for Marketing Research in Online Communities

Content Provider	Scilit
Author	Kozinets, Robert V.
Copyright Year	2002
Related Links	https://core.ac.uk/download/pdf/45655261.pdf
Ending Page	72
Page Count	12
Starting Page	61
ISSN	00222437
e-ISSN	15477193
DOI	10.1509/jmkr.39.1.61.18935
Journal	Journal of Marketing Research
Issue Number	1
Volume Number	39
Language	English
Publisher Date	2002-02-01
Access Restriction	Open
Subject Keyword	Journal: Journal of Marketing Research Applied Ethics Online Communities Marketing Research Author Provides
Content Type	Text
Resource Type	Article
Subject	Business and International Management Economics and Econometrics Marketing

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
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8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

The Field behind the Screen: Using Netnography for Marketing Research in Online Communities