NDLI: The Effect of Self–Brand Connection and Self-Construal on Brand Lovers’ Word of Mouth (WOM)

Content Provider	Scilit
Author	Kwon, Eunjin Mattila, Anna S.
Copyright Year	2015
Related Links	http://cqx.sagepub.com/content/early/2015/02/26/1938965514566071.full.pdf
Ending Page	435
Page Count	9
Starting Page	427
ISSN	19389655
e-ISSN	19389663
DOI	10.1177/1938965514566071
Journal	Cornell Hospitality Quarterly
Issue Number	4
Volume Number	56
Language	English
Publisher	SAGE Publications
Publisher Date	2015-03-02
Access Restriction	Open
Subject Keyword	Journal: Cornell Hospitality Quarterly Tourism, Leisure, Sport and Hospitality Brand Connection Brand Lovers Word of Mouth
Content Type	Text
Resource Type	Article
Subject	Tourism, Leisure and Hospitality Management

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Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

The Effect of Self–Brand Connection and Self-Construal on Brand Lovers’ Word of Mouth (WOM)