NDLI: Book Review: Winning the Global Game: A Strategy for Linking People and Profits

Content Provider	Scilit
Author	Wood, Van R.
Copyright Year	2000
Related Links	http://journals.sagepub.com/doi/pdf/10.1509/jmkg.64.1.104.17991b
Ending Page	113
Page Count	4
Starting Page	110
ISSN	00222429
e-ISSN	15477185
DOI	10.1509/jmkg.64.1.104.17991b
Journal	Journal of marketing
Issue Number	1
Volume Number	64
Language	English
Publisher	SAGE Publications
Publisher Date	2000-01-01
Access Restriction	Open
Subject Keyword	Journal: Journal of marketing
Content Type	Text
Resource Type	Book Review
Subject	Business and International Management Economics and Econometrics Marketing

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Book Review: Winning the Global Game: A Strategy for Linking People and Profits