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Inefficiencies in Digital Advertising Markets
| Content Provider | Scilit |
|---|---|
| Author | Gordon, Brett R. Jerath, Kinshuk Katona, Zsolt Narayanan, Sridhar Shin, Jiwoong Wilbur, Kenneth C. |
| Copyright Year | 2020 |
| Related Links | http://arxiv.org/pdf/1912.09012 |
| ISSN | 00222429 |
| e-ISSN | 15477185 |
| DOI | 10.1177/0022242920913236 |
| Journal | Journal of marketing |
| Issue Number | 1 |
| Volume Number | 85 |
| Language | English |
| Publisher | SAGE Publications |
| Publisher Date | 2021-01-01 |
| Access Restriction | Open |
| Subject Keyword | Journal: Journal of marketing Communication Digital Advertising Ad Effect Measurement Advertising Channel Friction |
| Content Type | Text |
| Resource Type | Article |
| Subject | Business and International Management Economics and Econometrics Marketing |