NDLI: Do CEO Activists Make a Difference? Evidence from a Field Experiment

Content Provider	Scilit
Author	Chatterji, Aaron Toffel, Michael W.
Copyright Year	2016
Description	Journal: Ssrn Electronic Journal CEO activism refers to corporate leaders speaking out on social and environmental policy issues not directly related to their company’s core business. In the first study of this phenomenon, we investigate how CEO activism can influence public opinion about these issues and consumer attitudes about the CEO’s company. Using an experiment, we find that CEO activism can sway public opinion and increase consumers’ intentions to purchase the company’s products. However, we find that these two effects depend on the alignment between the CEO’s message and individuals’ policy preferences.
Related Links	https://dash.harvard.edu/bitstream/1/26274858/1/16-100.pdf https://papers.ssrn.com/sol3/Delivery.cfm?abstractid=2742209
ISSN	10914358
e-ISSN	15565068
DOI	10.2139/ssrn.2742209
Journal	Ssrn Electronic Journal
Language	English
Publisher	Elsevier BV
Publisher Date	2016-01-01
Access Restriction	Open
Subject Keyword	Journal: Ssrn Electronic Journal Applied Ethics
Content Type	Text
Resource Type	Article
Subject	Public Health, Environmental and Occupational Health Psychiatry and Mental Health

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