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Halal Malaysia Logo or Brand: The Hidden Gap
| Content Provider | Scilit |
|---|---|
| Author | Ismail, Wan Rusni Binti Wan Othman, Mohhidin Rahman, Russly Abdul Kamarulzaman, Nitty Hirawaty Rahman, Suhaimi Ab. |
| Copyright Year | 2016 |
| Description | Journal: Procedia Economics and Finance |
| Related Links | https://core.ac.uk/download/pdf/81950883.pdf |
| Ending Page | 261 |
| Page Count | 8 |
| Starting Page | 254 |
| ISSN | 22125671 |
| DOI | 10.1016/s2212-5671%2816%2930122-8 |
| Journal | Procedia Economics and Finance |
| Volume Number | 37 |
| Language | English |
| Publisher | Elsevier BV |
| Publisher Date | 2016-01-01 |
| Access Restriction | Open |
| Subject Keyword | Journal: Procedia Economics and Finance Applied Ethics Brand Equity Halal Malaysia Brand Audit Brand Gap |
| Content Type | Text |
| Resource Type | Article |