NDLI: Market Definition and Free Online Services: The Prospect of Personal Data as Price

Content Provider	Scilit
Author	Eben, Magali
Copyright Year	2017
Description	Journal: SSRN Electronic Journal When online services are offered for ‘free’ to a group of users, the traditional price-based tools of market definition. If there is no price, there can be no market. This paper aims to address this problem through a thought experiment: what if the ‘price’ paid by users is not money, but personal data. If users approach personal data as a medium of exchange, their sensitivity to increased demands of personal data could be used to measure demand-side substitutability. In that case, personal data may be incorporated as the price in the SSNIP test. This article establishes the first steps in this thought experiment, acknowledging both its limitations and its potential.
Related Links	http://eprints.gla.ac.uk/202096/7/202096.pdf https://papers.ssrn.com/sol3/Delivery.cfm?abstractid=2990665
ISSN	10914358
e-ISSN	15565068
DOI	10.2139/ssrn.2990665
Journal	SSRN Electronic Journal
Language	English
Publisher	Elsevier BV
Publisher Date	2017-06-21
Access Restriction	Open
Subject Keyword	Journal: SSRN Electronic Journal Information and Library Science Market Definition Online Services Personal Data
Content Type	Text
Resource Type	Article
Subject	Public Health, Environmental and Occupational Health Psychiatry and Mental Health

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