NDLI: Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance

Content Provider	Scilit
Author	Sharma, Piyush Davcik, Nebojsa S. Pillai, Kishore Gopalakrishna
Copyright Year	2016
Description	Journal: Journal of Business Research
Related Links	https://ueaeprints.uea.ac.uk/id/eprint/61046/1/Accepted_manuscript.pdf
Ending Page	5669
Page Count	8
Starting Page	5662
ISSN	01482963
DOI	10.1016/j.jbusres.2016.03.074
Journal	Journal of Business Research
Issue Number	12
Volume Number	69
Language	English
Publisher	Elsevier BV
Publisher Date	2016-12-01
Access Restriction	Open
Subject Keyword	Journal: Journal of Business Research Agricultural Economics Business and Management Brand Equity Marketing Performance Market Share Product Innovation R&d Expenditure Dynamic Marketing Capabilities Signaling Theory
Content Type	Text
Resource Type	Article
Subject	Marketing

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Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance