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What Drives Home Market Advantage?
| Content Provider | Scilit |
|---|---|
| Author | Cosar, Kerem Grieco, Paul L. E. Li, Shengyu Tintelnot, Felix |
| Copyright Year | 2016 |
| Description | Journal: SSRN Electronic Journal In the automobile industry, as in many tradable goods markets, firms usually earn their highest market share within their domestic market. The goal of this paper is to disentangle the supply- and demand-driven sources of the home market advantage. While trade costs, foreign production costs, and taste heterogeneity all matter for market outcomes, we find that a preference for home brands is the single most important driver of home market advantage - even after controlling for brand histories and dealer networks. Furthermore, we also find that consumers favor domestically producing brands regardless of the historical brand origin. |
| Related Links | http://www.nber.org/papers/w21583.pdf https://papers.ssrn.com/sol3/Delivery.cfm?abstractid=2814687 |
| ISSN | 10914358 |
| e-ISSN | 15565068 |
| DOI | 10.2139/ssrn.2814687 |
| Journal | SSRN Electronic Journal |
| Language | English |
| Publisher | Elsevier BV |
| Publisher Date | 2016-07-19 |
| Access Restriction | Open |
| Subject Keyword | Journal: SSRN Electronic Journal Home Market Advantage |
| Content Type | Text |
| Resource Type | Article |
| Subject | Public Health, Environmental and Occupational Health Psychiatry and Mental Health |
