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Understanding University Brand Loyalty: The Mediating Role of Attitudes towards the Department and University
| Content Provider | Scilit |
|---|---|
| Author | Erdoğmuş, Irem Ergun, Sinem |
| Copyright Year | 2016 |
| Description | Journal: Procedia - Social and Behavioral Sciences |
| Related Links | https://core.ac.uk/download/pdf/82738306.pdf |
| Ending Page | 150 |
| Page Count | 10 |
| Starting Page | 141 |
| ISSN | 18770428 |
| DOI | 10.1016/j.sbspro.2016.07.123 |
| Journal | Procedia - Social and Behavioral Sciences |
| Volume Number | 229 |
| Language | English |
| Publisher | Elsevier BV |
| Publisher Date | 2016-08-01 |
| Access Restriction | Open |
| Subject Keyword | Journal: Procedia - Social and Behavioral Sciences Information and Library Science University Brand Loyalty |
| Content Type | Text |
| Resource Type | Article |