NDLI: Social Norms and Energy Conservation Beyond the US

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Social Norms and Energy Conservation Beyond the US

Content Provider	Scilit
Author	Andor, Mark Gerster, Andreas Peters, Jörg Schmidt, Christoph M.
Copyright Year	2018
Description	Journal: SSRN Electronic Journal The seminal studies by Allcott and Mullainathan (2010), Allcott (2011), and Allcott and Rogers (2014) show that social comparison-based home energy reports (HER) are a cost-effective climate policy intervention in the US. Our paper demonstrates the context-dependency of this result. In most industrialized countries, average electricity consumption and carbon intensity are well below US levels. Consequently, HER interventions can only become cost-effective if treatment effect sizes are substantially higher. For Germany, we provide evidence from a large-scale randomized controlled trial that effect sizes are in fact considerably lower than in the US. We conclude by illustrating that targeting highly responsive subgroups is crucial to reach cost-effectiveness and by identifying the few countries in which HER are promising policy instruments.
Related Links	https://www.econstor.eu/bitstream/10419/170701/1/1000718255.pdf https://papers.ssrn.com/sol3/Delivery.cfm?abstractid=3234299
ISSN	10914358
e-ISSN	15565068
DOI	10.2139/ssrn.3234299
Journal	SSRN Electronic Journal
Language	English
Publisher	Elsevier BV
Publisher Date	2018-08-18
Access Restriction	Open
Subject Keyword	Journal: SSRN Electronic Journal Social Norms Energy Demand External Validity Randomized Field Experiments Nonprice Interventions
Content Type	Text
Resource Type	Article
Subject	Public Health, Environmental and Occupational Health Psychiatry and Mental Health

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