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The Influence of Country-of-origin on Consumer Purchase Intention: The Mobile Phones Brand from China
| Content Provider | Scilit |
|---|---|
| Author | Yunus, Nor Sara Nadia Muhamad Rashid, Wan Edura Wan |
| Copyright Year | 2016 |
| Description | Journal: Procedia Economics and Finance |
| Related Links | https://core.ac.uk/download/pdf/81133712.pdf |
| Ending Page | 349 |
| Page Count | 7 |
| Starting Page | 343 |
| ISSN | 22125671 |
| DOI | 10.1016/s2212-5671%2816%2930135-6 |
| Journal | Procedia Economics and Finance |
| Volume Number | 37 |
| Language | English |
| Publisher | Elsevier BV |
| Publisher Date | 2016-01-01 |
| Access Restriction | Open |
| Subject Keyword | Journal: Procedia Economics and Finance Information and Library Science Country-of-origin Perceived Quality Brand Familiarity Purchase Intention |
| Content Type | Text |
| Resource Type | Article |