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The effects of loyalty programs on customer satisfaction, trust, and loyalty toward high- and low-end fashion retailers
| Content Provider | Scilit |
|---|---|
| Author | Stathopoulou, Anastasia Balabanis, George |
| Copyright Year | 2016 |
| Description | Journal: Journal of Business Research |
| Related Links | https://eprints.bbk.ac.uk/15352/3/15352.pdf https://core.ac.uk/download/pdf/141225011.pdf |
| Ending Page | 5808 |
| Page Count | 8 |
| Starting Page | 5801 |
| ISSN | 01482963 |
| DOI | 10.1016/j.jbusres.2016.04.177 |
| Journal | Journal of Business Research |
| Issue Number | 12 |
| Volume Number | 69 |
| Language | English |
| Publisher | Elsevier BV |
| Publisher Date | 2016-12-01 |
| Access Restriction | Open |
| Subject Keyword | Journal: Journal of Business Research Business and Management Loyalty Program Benefits High-end Fashion Retailers |
| Content Type | Text |
| Resource Type | Article |
| Subject | Marketing |