NDLI: Content design of advertisement for consumer exposure: Mobile marketing through short messaging service

Content Provider	Scilit
Author	Shareef, Mahmud Akhter Dwivedi, Yogesh K. Kumar, Vinod Kumar, Uma
Copyright Year	2017
Description	Journal: International Journal of Information Management
Related Links	https://cronfa.swan.ac.uk/Record/cronfa32099/Download/0032099-24022017224254.pdf
Ending Page	268
Page Count	12
Starting Page	257
ISSN	02684012
DOI	10.1016/j.ijinfomgt.2017.02.003
Journal	International Journal of Information Management
Issue Number	4
Volume Number	37
Language	English
Publisher	Elsevier BV
Publisher Date	2017-08-01
Access Restriction	Open
Subject Keyword	Journal: International Journal of Information Management Information and Library Science Experimental Psychology Segmentation and Target Marketing Marketing Is the Most Effective
Content Type	Text
Resource Type	Article
Subject	Artificial Intelligence Information Systems and Management Computer Networks and Communications Management Information Systems Library and Information Sciences Information Systems Marketing

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Content design of advertisement for consumer exposure: Mobile marketing through short messaging service