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Marketing Communication Strategy with E-Commerce
| Content Provider | Scilit |
|---|---|
| Author | Rahayu, S. K. Fatima, F. N. |
| Copyright Year | 2019 |
| Description | Journal: Iop Conference Series: Materials Science and Engineering The purpose of this research is to identify a marketing communication strategy with e-commerce. The method used in this research was a descriptive method, to present an overview of the related phenomena. The results of this research identify that marketing communication strategy in e-commerce, using online marketing by disseminating information through advertising, do sales promotions online on the website, promo code, word of mouth, and utilizing social media. This is due to good promotional activities. Of course, the research is that the marketing communication strategy in e-commerce is the main sales promotional tools used in e-commerce and good service. |
| Related Links | https://iopscience.iop.org/article/10.1088/1757-899X/662/3/032058/pdf |
| ISSN | 17578981 |
| e-ISSN | 1757899X |
| DOI | 10.1088/1757-899x/662/3/032058 |
| Journal | Iop Conference Series: Materials Science and Engineering |
| Issue Number | 3 |
| Volume Number | 662 |
| Language | English |
| Publisher | IOP Publishing |
| Publisher Date | 2019-11-01 |
| Access Restriction | Open |
| Subject Keyword | Journal: Iop Conference Series: Materials Science and Engineering Communication Strategy Marketing Communication |
| Content Type | Text |
| Resource Type | Article |
