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Research on brand value based on analytic hierarchy process and fuzzy comprehensive evaluation
| Content Provider | Scilit |
|---|---|
| Author | Chen, Wei Bu, Xiaona |
| Copyright Year | 2021 |
| Description | Journal: Journal of Physics: Conference Series Based on the continuous deepening of brand strategy concepts in recent years, improving brand value has become a top priority. This article uses Xingtai wild jujube as an example to use the analytic hierarchy process to evaluate the brand value of Xingtai wild jujube from four aspects: product quality, brand support, product leadership, product profitability, and its subordinates 10 indicators; and use the fuzzy comprehensive evaluation method to calculate the evaluation score of Xingtai wild jujube, draw conclusions and make suggestions for the future development of Xingtai wild jujube. |
| Related Links | https://iopscience.iop.org/article/10.1088/1742-6596/1941/1/012042/pdf |
| ISSN | 17426588 |
| e-ISSN | 17426596 |
| DOI | 10.1088/1742-6596/1941/1/012042 |
| Journal | Journal of Physics: Conference Series |
| Issue Number | 1 |
| Volume Number | 1941 |
| Language | English |
| Publisher | IOP Publishing |
| Publisher Date | 2021-06-01 |
| Access Restriction | Open |
| Subject Keyword | Journal: Journal of Physics: Conference Series Computer Science Brand Value Fuzzy Comprehensive Evaluation |
| Content Type | Text |
| Resource Type | Article |
| Subject | Physics and Astronomy |
